Costco is one of the first places people look when they start shopping for hearing aids. It is known for in-person hearing tests, dedicated hearing aid centers, recognizable brands, and prices well below most private clinics.
But the lineup changes more often than most articles admit, and a lot of what you will read online is several years out of date. This guide covers what Costco actually sells right now, what each model costs, who manufactures them, and where a direct option like Panda® fits for buyers who would rather skip the appointment.
What Costco Sells Right Now
Costco's U.S. Hearing Aid Center page currently lists four hearing aid models:
- Philips HearLink 9050 miniRITE & Charger Plus
- Jabra Enhance Pro 30 Micro RIE & Premium Charger
- Rexton Reach RIC & Travel Charger
- Sonite Rise Hearing Aids AI Smart RIC + Charger Go
Each is sold as a rechargeable package that includes two hearing aids and a charger. Custom earmolds may be sold separately if you need them, and pricing varies slightly by state. Source: Costco Hearing Aid Center.
Costco Hearing Aid Prices in 2026
This is the question most people actually arrive with, so here it is up front. Costco's current listed prices are per pair, which is worth emphasizing — most clinic pricing you will see quoted elsewhere is per ear.
| Model | Listed price (per pair) | Style | Battery |
|---|---|---|---|
| Philips HearLink 9050 | $1,599.99 | miniRITE | Rechargeable |
| Jabra Enhance Pro 30 | $1,699.99 | Micro RIE | Rechargeable |
| Rexton Reach RIC | $1,599.99 | RIC | Rechargeable |
| Sonite Rise | $1,599.99 | RIC | Rechargeable |
So the honest answer to "how much do hearing aids cost at Costco?" is roughly $1,600 to $1,700 per pair, with the Jabra sitting at the top of the range. That price includes the hearing test, the fitting, and follow-up service appointments, which is a genuine part of the value — you are not just buying hardware.
Costco also offers a 180-day return period on hearing aids, which is unusually long for the industry and one of the strongest reasons to consider the warehouse route.
For comparison, Panda® lists Panda® Stealth at $279, Panda® Air at $299, and Panda® Quantum at $349 — also per pair, shipped direct, with no membership or appointment. The trade-off is real and worth understanding rather than glossing over: Costco gives you a professional in the room, Panda® gives you self-fitting technology and a much lower price. Which matters more depends entirely on your hearing and your comfort with technology.
If cost is your main concern, our guide to Costco hearing aid costs in 2026 breaks down the full picture, including the costs that are not on the shelf label.
Who Makes Costco's Hearing Aids?
This trips up a lot of shoppers, because Costco's shelf names are not always the manufacturer names.
- Philips HearLink is made under licence by Demant, the Danish group behind Oticon and Bernafon.
- Jabra Enhance Pro comes from GN, the same group behind ReSound. This is why the Jabra and ReSound devices feel closely related — they share underlying platform technology.
- Rexton is part of WS Audiology, the group that also owns Signia and Widex.
- Sonite Rise is built on Sonova technology. Reuters reported in 2024 that Sonova resumed supplying Costco with a prescription hearing aid designed specifically for the warehouse. Sonova also makes Phonak, Unitron, Hansaton, and Sennheiser hearing aids. Source: Hearing Health & Technology Matters.
In other words, all four of the big global hearing aid manufacturers are represented on Costco's shelf — just under different names than you would see in a clinic. Costco models are typically built on the same platforms as their clinic siblings, sometimes with a slightly reduced feature set.
Rechargeable Hearing Aids at Costco
Every hearing aid Costco currently lists is rechargeable. There are no disposable-battery models in the current lineup, though Rexton offers a 312 battery version in some markets.
Battery life varies more than you might expect:
- Rexton Reach leads the group at up to roughly 39 hours per charge, with a travel charger good for about three days unplugged.
- Jabra Enhance Pro 30 runs around 30 hours.
- Philips HearLink 9050 and Sonite Rise sit closer to 20 hours, with chargers that hold about three full charges.
If you stream a lot of audio, that gap matters — streaming draws meaningfully more power than ordinary listening, and a 20-hour rating can become a short evening.
Rechargeable convenience is not unique to the warehouse route. Panda® Air uses a charging case rated for up to 60 hours of total use, and both Panda® Quantum and Panda® Stealth are rechargeable as well.
Older Costco Hearing Aid Lists Are Out of Date
Many articles still say Costco sells Kirkland Signature, Phonak, ReSound, and Bernafon hearing aids. That was true at various points in the past. It is not true of Costco's current U.S. page, which lists Philips HearLink 9050, Jabra Enhance Pro 30, Rexton Reach RIC, and Sonite Rise. Source: Costco Hearing Aid Center.
This matters because people still search for all of those older names. The short version: Costco has sold those brands before, but you should not walk in expecting them today without calling your local hearing aid center first.
Does Costco still sell Kirkland Signature hearing aids?
Not on the current U.S. page. Kirkland Signature was a big part of Costco's reputation for value, and its absence is the single most common surprise for returning shoppers. If Kirkland was the reason Costco was on your list, it is worth reconsidering what you are actually optimizing for — because the value gap that Kirkland used to fill is now largely served by direct OTC options.
Does Costco sell Phonak hearing aids?
Not under the Phonak name. There is a family connection through Sonova, which makes both Phonak and the Sennheiser-branded Sonite product now sold at Costco. But the device on the shelf is Sonite Rise, not a Phonak. If you specifically want a Phonak, you will need a clinic — see our guide to Phonak hearing aid prices for what that costs.
Does Costco sell ReSound hearing aids?
Not under the ReSound name. Costco carries Jabra Enhance Pro 30 instead, which comes from the same GN family. The platforms are related, so shoppers comparing the two are not wrong to see a resemblance — but the Costco product is the Jabra.
Does Costco sell Bernafon hearing aids?
Not currently. Bernafon appeared in Costco's lineup historically, and it belongs to the same Demant group as the Philips HearLink that Costco does carry today.
How Costco Handles Hearing Care
Costco's model is built around its in-store Hearing Aid Centers. The benefits it highlights:
- Free hearing test for members 18 years or older
- Free service appointments for hearing aids purchased from Costco
- FSA and HSA eligibility
- Up to 4% in rewards, depending on terms
- Ongoing hearing aid product support
- A 180-day return period
Source: Costco Hearing Aid Center.
This is Costco's real strength, and it is not a small one. A trained fitter, a proper audiogram, and free follow-up visits genuinely help — particularly if your hearing loss is uneven between ears, or if you have never worn hearing aids before.
The trade-offs are the membership requirement, the appointment schedule, and the price. You can also read our guide on whether you can buy Costco hearing aids without a membership.
Costco Hearing Aid Styles
Costco's current lineup is almost entirely RIC or miniRITE style. RIC means receiver-in-canal: the body of the device sits behind the ear, and the speaker sits in or near the ear canal, connected by a thin wire.
RIC is popular for good reason. It is comfortable, reasonably discreet, handles a wide range of hearing loss, and keeps the electronics away from earwax. What Costco does not currently offer much of is in-the-ear, completely-in-canal, or earbud-style designs — so if appearance or a very small ear canal is your main concern, the warehouse lineup is narrower than it first appears.
Costco vs Panda®: The Real Difference
These are two different models of hearing care, and it is worth being clear about which one suits you.
Costco is a warehouse hearing center: a professional tests your hearing, fits the device, and services it. Panda® is direct-to-consumer: you run a guided hearing test yourself, and the device adapts to the result.
The FDA says OTC hearing aids are intended for adults 18 and older with perceived mild to moderate hearing loss, and that self-fitting OTC devices may offer greater customization through hearing tests, software, and smartphone apps. Source: U.S. Food and Drug Administration.
That is the category Panda® Quantum and Panda® Air sit in. They are not preset amplifiers — they measure your hearing profile and adjust frequencies against it.
Panda® Quantum — for serious performance
Panda® Quantum is the closest match to Costco's premium RIC devices. It uses a self-hearing test and tuning system, true 16-channel WDRC digital processing, adaptive noise reduction, feedback control, Bluetooth, and a discreet RIC design, with a 5-year warranty. Its frequency-matching system targets the specific gaps in your hearing profile, similar in principle to what an audiologist measures in a professional evaluation.
Listed at $349 per pair. Shop Panda® Quantum.
Panda® Air — for earbud-style, stigma-free wear
Panda® Air is designed to look and feel like ordinary wireless earbuds. A short hearing test personalizes the sound, and frequency-level adjustment handles the rest. It includes 16-channel digital processing, multi-band adaptive noise reduction, Bluetooth, high-sensitivity microphones, and a rechargeable case rated for up to 60 hours of total use, with a 5-year warranty.
This matters more than it sounds. A great many people delay hearing aids for years purely because of how they look. If that is the barrier, a device nobody reads as a hearing aid solves the real problem.
Listed at $299 per pair. Try Panda® Air.
Panda® Stealth — for discretion and simplicity
Not everyone wants an app, a Bluetooth menu, or a setup process. Panda® Stealth is nearly invisible, controlled from its charging case, and works out of the box — no programming, no appointments, no learning curve. It has 16-channel digital processing, 12-band smart noise reduction, three listening modes, soft-start protection, and weighs 2.3 g.
For an older parent who wants to open the case, put them in, and hear better, this is usually the right answer.
Listed at $279 per pair. Order Panda® Stealth.
Costco Hearing Aids vs Panda®: Side by Side
| Costco | Panda® | |
|---|---|---|
| Buying path | In-store hearing aid center | Direct online |
| Current models | Philips, Jabra, Rexton, Sonite | Quantum, Air, Stealth |
| Price per pair | $1,599.99–$1,699.99 | $279–$349 |
| Membership required | Yes | No |
| Hearing test | Free, in person with a fitter | Self-test on Quantum and Air |
| Fitting | Professional | Self-fitting |
| Earbud-style option | No | Panda® Air |
| No-app option | Varies by model | Panda® Stealth |
| Return period | 180 days | See Panda® return terms |
| Warranty | Varies by product | 5 years |
| Shipping | In-store pickup | Free worldwide |
Costco pricing and lineup are from Costco's official Hearing Aid Center page. Panda® pricing and features are from the Panda® product pages.
Which One Is Right for You?
Costco makes sense if you want a professional hearing test and fitting, you value free in-person service appointments, you already hold a membership, and the price is comfortable. The 180-day return window is genuinely generous, and if your hearing loss is more than mild-to-moderate, the professional route is the right one.
Panda® makes sense if you are an adult with perceived mild to moderate hearing loss, you would rather not schedule appointments, and the difference between $300 and $1,650 is meaningful to you. Choose Panda® Quantum for the most capable self-fitting, Panda® Air if appearance is what has been holding you back, and Panda® Stealth if you want something that simply works out of the box.
If you are still weighing the field more broadly, our guide to the best hearing aid at Costco goes deeper on the individual models.
When to See a Hearing Professional
OTC hearing aids are a good fit for many people, but not for everything. The FDA says OTC hearing aids are for adults 18 and older with perceived mild to moderate hearing loss, and are not intended for severe or profound hearing loss. Source: U.S. Food and Drug Administration.
Please see a doctor, ENT, or audiologist if you have:
- Sudden hearing loss
- Severe hearing loss
- Hearing loss in only one ear
- Ear pain, or fluid or blood from the ear
- Dizziness or balance problems
- Ringing that starts suddenly or becomes severe
- A blocked feeling that does not improve
None of these are reasons to panic, but they are all reasons to have someone look properly rather than self-fit.
FAQ
How much do hearing aids cost at Costco?
Costco's current listed prices run from $1,599.99 to $1,699.99 per pair, depending on the model and your state. Philips HearLink 9050, Rexton Reach, and Sonite Rise are listed at $1,599.99, and Jabra Enhance Pro 30 at $1,699.99. That includes the hearing test, fitting, and follow-up service. Source: Costco Hearing Aid Center.
What hearing aids does Costco currently sell?
Philips HearLink 9050, Jabra Enhance Pro 30, Rexton Reach RIC, and Sonite Rise. All four are rechargeable and sold as a pair with a charger.
Who makes Costco hearing aids?
All four come from the major global manufacturers. Philips HearLink is made under licence by Demant, Jabra Enhance Pro comes from GN, Rexton is part of WS Audiology, and Sonite Rise is built on Sonova technology.
Does Costco sell rechargeable hearing aids?
Yes — every model Costco currently lists is rechargeable, and each package includes a charger. Battery life ranges from about 20 hours on the Philips and Sonite to roughly 39 hours on the Rexton Reach.
Does Costco sell Bluetooth hearing aids?
Yes. All four current models support Bluetooth streaming for calls and audio, though app features vary quite a bit between them.
Does Costco still sell Kirkland Signature hearing aids?
Not on the current U.S. Hearing Aid Center page, which lists Philips, Jabra, Rexton, and Sonite. Older articles still mention Kirkland, but you should confirm with your local center rather than assume.
Does Costco sell Phonak or ReSound hearing aids?
Not under those names. Sonite Rise is built on Sonova technology, the group behind Phonak, and Jabra Enhance Pro comes from GN, the group behind ReSound. The family connections are real, but the shelf names are different.
Do you need a Costco membership to buy hearing aids?
Costco's hearing aid centers are built around membership, including the free hearing test for members 18 and older. Rules can vary by location and by state, so it is worth calling ahead.
Is Panda® cheaper than Costco?
Yes, substantially. Costco's models start around $1,599.99 per pair, while Panda® lists Stealth at $279, Air at $299, and Quantum at $349 per pair. The difference is the service model: Costco includes a professional fitting, Panda® uses self-fitting technology.
Which Panda® model compares best with Costco's hearing aids?
Panda® Quantum, since it is the closest in intent to Costco's premium RIC devices — self-hearing test and tuning, 16-channel WDRC processing, adaptive noise reduction, Bluetooth, and frequency matching in a discreet RIC design.
Should I choose Costco or Panda®?
Choose Costco if you want a professional in the room, an in-person test and fitting, and free service appointments — especially if your hearing loss may be more than mild-to-moderate. Choose Panda® if you are an eligible adult who wants self-fitting technology, direct delivery, and a much lower price.
Sources
- Costco Hearing Aid Center
- FDA, OTC Hearing Aids: What You Should Know
- Reuters, via Hearing Health & Technology Matters — Sonova resumes supplying Costco
- Panda® Quantum, Panda® Air, and Panda® Stealth product pages
